Table tent - ice cream campfire - Table tent featuring daily promotions
Direct Mail 1 - Mailed out at start of summer to inform customers of the new Camp Friendly's summer program.
Direct Mail 2 - Mailed out at end of summer to participants of the Camp Friendly's summer program. Contains an "ice cream personality pin" (like a camper badge) and coupon redeemable at the start of the school year.
Direct Mail 2 - Mailed out at end of summer to participants of the Camp Friendly's summer program. Contains an "ice cream personality pin" (like a camper badge) and coupon redeemable at the start of the school year.
Ice Cream Personality Pins - Pins are sent to participants of the Camp Friendly's summer program. Six versions available.
Caddy Insert with Two Menu Inserts
Caddy Insert - Describes the online "Ice Cream Dream" contest where customers compete to create the third new ice cream dessert of the summer. Winner gets free ice cream for a year.
Sundae Menu Insert 1 - One of two new ice cream flavors to debut in the summer.
Sundae Menu Insert 2 - One of two new ice cream flavors to debut in the summer.
Ceiling Hanger - Features the most expensive ice cream dessert on the menu.
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