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Hasbro Internship Projects

Littlest Pet Shop Carry Case concept for Pet Place Hotel developed while on internship at Hasbro. The carry case was to hold 30 pets. The front of the carry case would be outlined in a graphic with clear 'windows' to view the pets inside and contain a hinged graphic pane depicting a scene for use in playing with the pets.

Concept image board for a new girls toy concept explored while on internship with Hasbro. It's a role play 'choose your own adventure' meets the world of fashion. Girls can play a fashion model, fashion designer or agent. Play would center around digital devices for messaging as if using a real phone. Pre-determined messages would be sent alerting the model, agency or designer to an event or opportunity and play would evolve from there, making choices, responding and interacting. Girls could communicate with one another through the phones and verbally in role play. An app could also be developed to be used along with the digital devices or instead of actual devices.

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Kimberly Passmore
Manager International Visual Merchandising at Brown Shoe St. Louis, MO