Mon Sake
A packaging experiment that goes beyond conventional notions of brand and identity. Japanese Mon are crests that traditionally identify family lineages. In 1904, the Japanese government banned Sake breweries in homes thus taking Sake production away from the private and intimate sphere of families in favour of that of impersonal government factories. The Mon Sake bottle brings back the family crest label in a playful and irreverent take on the government control of Sake production.
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