Ion4 - Strategies: Create awareness that Powerade Ion4 is the only available sport drink that helps replenish lost electrolytes while helping you performing at the top of your game.
Brand Considerations: Powerade Ion4 advanced electrolytes system revolutionizes the sport drink industry. Replenishing 4 electrolytes with a 6% carbohydrate solution to help provide energy to your muscles with vitamins to support your metabolism.
Ion4 - Tactics: Consumer print media in appropriate magazines that convey the look of Powerade while expressing the new Ion4 formula.
Brand Experience: Providing athletes with a better sport drink that is guaranteed to keep you hydrated while allowing you to perform at your best potential.
Ion4 - Inherent Drama: Drinking Powerade Ion4 will help you stay hydrated.
Unique Selling Proposition: Powerade Ion4 is proven to keep you hydrated longer because of their unique Ion4 formula.
Main Ideas to be communicated: A new formula that replenishes the electrolytes that are lost in sweat.
First Creative Thoughts: To feature athletes working hard using words that end in
-ion. Preparation, Determination, Domination, Hydration.
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