LEGO print Ads - Communications Objective: To reintroduce LEGO Building Blocks as a top selling toy that creatively develops the child’s mind by focusing on a wide range of learning techniques.
Key Features: LEGO is still viewed as a strong brand even after 70 years, and infiltrating many markets worldwide. LEGO building blocks are targeted to different consumer markets determined by age, which builds a consistency of purchasing and makes it harder for the child to grow out of the product.
LEGO print Ads - Targeting print media that will visual show creative, imaginative fun of using LEGOS in selected parenting focused magazines such as; Family Fun, Hybrid Mom, and Kiwi. These are popular magazines amongst parents that will educate them on how LEGO are not only fun, but also very educational.
Web Ads - With everything becoming more technological advanced promoting LEGO’s online should improve sales faster. Web Banners will be designated on educational parenting, social media networks, and design focused web sites.
Street Ads
Bus Shelter
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