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Fireman's Fund Insurance Company: KitBuilder Folder
We offered our employees and agents an option (through connect2marketing, our collateral ordering website), to hand select up to 20 pieces of collateral, placed and shipped in a custom folder. They could choose from two, customizable, variable data belly bands, or use a generic one.
In order to keep costs down, we used a simple, white uncoated cover stock, embossed with the Fireman's Fund name, and made them available for individual ordering as well as for the kits.
