Dream Big HELOC Advertising Campaign
Advertising creative for a home equity line of credit (HELOC). Though the subject matter is dry, my team and I chose to emphasize the good that one could do with extra money. We chose to represent that notion with a room that's really more of blank slate.
The campaign assets included: Email headers, website buttons and tiles, Facebook wall images, fliers, screens for branch plasmas, ATMs, and screensavers, as well as take-ones.
