Karen Burcham

Iterations - Cygnus Communications is a growing business providing commercial and residential telecommunications services. With a large expansion coming up, they are considering a rebranding of their company. Cygnus is Latin for swan, which is from their original name. It is also a constellation. Here I tried sticking with "cygnus"-like imagery, with the actual constellation it self, to sticking with a swan motif. These are just six of the dozens of iterations I came up with.

Color Options - Cygnus Communications is a growing business providing commercial and residential telecommunications services. With a large expansion coming up, they are considering a rebranding of their company. Cygnus is Latin for swan, which is from their original name. It is also a constellation. This is the final logo they are considering, so I showed it to them in different colors, and how those colors would work with one of their tags for a particular service (the DMS option).

Business Cards - Cygnus Communications is a growing business providing commercial and residential telecommunications services. With a large expansion coming up, they are considering a rebranding of their company. Cygnus is Latin for swan, which is from their original name. It is also a constellation. Here I applied the logo to a business card using Myriad Pro Condensed as the typeface. The feather cards next to them are meant to be the backs of the cards.

Brochure - Cygnus Communications is a growing business providing commercial and residential telecommunications services. With a large expansion coming up, they are considering a rebranding of their company. Cygnus is Latin for swan, which is from their original name. It is also a constellation. This is the brochure design they picked out and suggested edits for the way they wanted it to look.