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OtterBox Symmetry Series
Created a new product line aimed at expanding brand reach into new and more stylish consumer targets, including developing a platform for graphics. We designed the initial concepts for the product line, drove technical development, and then set the visual brand language for the series. Owned ongoing creative direction and design oversight as the product line was applied across new devices. Created concepts and provided direction for extensions to grow the overall product line, which expanded to be a large portion of overall company revenue.
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