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We were given the task of marketing a food pill that can turn into a warm meal when placed in the microwave. I wanted to highlight how efficient the pill allowed you to be, having more time to do the things you want to do. By creating a bucket list and highlighting the members of the community who reached their goals, we were allowing the consumers to advertise the benefits of the product for us. This extra time allowed them to do things they never before could, and in focusing on the always-occupied mom demographic we tried to break down as many associations with a traditional "pill" as possible so that children could also become a consumer.