Avon - Concept: To create a visual impact for the store's Grand Opening with a large glamour image while utilizing Avon's radiating pink color burst as a backdrop. The Avon Beauty Center is a new concept for Avon. In this ad the focus is on the 'center' female with the words beauty center straddling the image. Photo was enhanced to create a more vibrant look with emphasis on cosmetic application to reinforce product line.
Anna's Linens (1 of 2) - Concept: Create a new dynamic look (template) for Anna's Linens while appealing to their primarily female customer base. Anna's Linen Company is a specialty retail store offering linens and home goods at discount prices. The look is clean and image driven with large dynamic photo and use of feminine color pallet. The vehicle used is a premium postcard insert mailer.
Anna's Linens (2 of 2) - Concept: Create a new dynamic look (template) for Anna's Linens while appealing to their primarily female customer base. Anna's Linen Company is a specialty retail store offering linens and home goods at discount prices. The look is clean and image driven with large dynamic photo and use of feminine color pallet. The vehicle used is a premium postcard insert mailer.
The Shops at Gateway Crossings - Concept: Develop a sales vehicle for The Shops at Gateway Crossing to promote their many specialty and anchor stores through a direct mail brochure. To put a unique spin on the cohesiveness of the many shops in the plaza the idea to create a daily shopping list to address a typical customers shopping needs can all be meet right in this one center. Additionally, to encourage patronage at the shopping center a special "Give-away" promotion was introduced.
Charming Shoppes, Inc. ad series (1 of 3) - Concept: Spec ad development to promote three of Charming Shoppes specialty stores grand opening events while keeping a cohesive look throughout the series. In this ad for Petite Sophisticate, the use of a large product image to advertise a summer line of dresses was used in conjunction with a complimentary color pallet.
Charming Shoppes, Inc. ad series (2 of 3) - Concept: Spec ad development to promote three of Charming Shoppes specialty stores grand opening events while keeping a cohesive look throughout the series. This ad for Fashion Bug uses a large product image to advertise their summer line of dresses and is complimented with a product derived color pallet.
Charming Shoppes, Inc. ad series (3 of 3) - Concept: Spec ad development to promote three of Charming Shoppes specialty stores grand opening events while keeping a cohesive look throughout the series. In this ad for Lane Bryant, the use of a large product image to advertise a summer line of dresses and blouses was used in conjunction with a complimentary color pallet.
Georgetown Carpet - Concept: To realign client image and create a high-end look using a sophisticated color pallet and product visual.
Marlo Furniture - Concept: Create an upscale direct mail brochure promoting holiday sales event. Organize readability by color coding and catagorizing the stores multiple furniture departments.
Marty's Shoe Outlet ad series (1 of 4) - Concept: Create a strong, upscale visual with eye-catching headline to promote stores on-line presence and to drive sales with in-store coupon promotion using an insert mail premium postcard.
Marty's Shoe Outlet ad series (2 of 4) - Concept: Pick-up of premium postcard design used as a direct mail piece to drive on-line as well as in-store sales.
Marty's Shoe Outlet ad series (3 of 4) - Concept: Create a strong, upscale visual with eye-catching headline to promote stores on-line presence and to drive sales with in-store coupon promotion using an insert mail vehicle. Target audience primarily female/head of household.
Marty's Shoe Outlet ad series (4 of 4) - Concept: To create an upbeat grand opening sales promotion appealing to Marty's primarily female client base.
SAS (San Antonio Shoes) multitiered promotion (1 of 5) - Concept: Create an online/in-store promotion for national specialty shoe store. Drive sales with coupon offer. Target audience, middle-aged to elderly consumers, primarily female. Create a homogenous look with their website while promoting the extreme comfort and quality of SAS products.
SAS (San Antonio Shoes) multi-tiered promotion (2 of 5) - Concept: Create an online/in-store promotion for national specialty shoe store. Drive sales with coupon offer. Target audience, middle-aged to elderly consumers primarily female. Create a homogenous look with their website while promoting the extreme comfort and quality of SAS products.
Shown above, direct mail insert.
SAS (San Antonio Shoes) multi-tiered promotion (3 of 5) - Concept: Create an online/in-store promotion for national specialty shoe store. Drive sales with coupon offer. Target audience, middle-aged to elderly consumers primarily female. Create a homogenous look with their website while promoting the extreme comfort and quality of SAS products.
Shown above, black and white ROP for newspaper distribution.
SAS (San Antonio Shoes) multi-tiered promotion (4 of 5) - Concept: Create an online/in-store promotion for national specialty shoe store. Drive sales with coupon offer. Target audience, middle-aged to elderly consumers, primarily female. Create a homogenous look with their website while promoting the extreme comfort and quality of SAS products.
Shown above, direct mail insert with banner box advertisement. Concept and copy created for promotion.
SAS (San Antonio Shoes) multi-tiered promotion (5 of 5) - Concept: Create an online/in-store promotion for national specialty shoe store. Drive sales with coupon offer. Target audience, middle-aged to elderly consumers, primarily female. Create a homogenous look with their website while promoting the extreme comfort and quality of SAS products.
Shown above, web page layout and banner ad. Concept and copy created for "healthy living" RedPlum website promotion.
INSL-X STAINMASTER Paints Promotion ad series (1 of 4) - Concept: To promote the new line of STAINMASTER paints. This idea was choosen to create excitement suggesting how one might select a paint based on inspiration from seasonal images and colors and to drive sales through coupon redemption. Vehicle used, direct mail premium postcard insert.
INSL-X STAINMASTER Paints Promotion ad series (2 of 4) - Concept: To promote the new line of STAINMASTER paints. This idea was choosen to create excitement suggesting how one might select a paint based on inspiration from seasonal images and colors and to drive sales through coupon redemption. Vehicle used, direct mail premium postcard insert.
INSL-X STAINMASTER Paints Promotion ad series (3 of 4) - Concept: To promote the new line of STAINMASTER paints. This idea was choosen to create excitement suggesting how one might select a paint based on inspiration from seasonal images and colors and to drive sales through coupon redemption. Vehicle used, direct mail premium postcard insert.
INSL-X STAINMASTER Paints Promotion ad series (4 of 4) - Concept: To promote the new line of STAINMASTER paints. This idea was choosen to create excitement suggesting how one might select a paint based on inspiration from seasonal images and colors and to drive sales through coupon redemption. Vehicle used, direct mail premium postcard insert.
Dell Inspiron Promotion (1 of 2) - Concept: The direction this ad centered on was to promote excitement with a teenage audience while appealing to parents. The new look of Dell's colorful laptop computers coupled with a teenage "attitude" and image was the inspiration for the bold headline and the emotional description of owning and Inspiron laptop. Vehicle used: double truck direct mail insert.
Dell Inspiron Promotion - Concept: This second Dell Inspiron ad centered on promoting the new look of Dell's colorful laptop computers coupled with the teenage "attitude" and image. The headline is a play on the fashion industry, suggesting the customer can make their own fashion statement with regard to individual color choices and still be considered a trendy "fashionista."
Vehicle used: direct mail insert.
Do it Best Pre-Holiday Sale - Premium postcard for Do it Best seasonal promotion of holiday related products.
Do it Best Holiday Sale - Second premium postcard promoting Do it Best holiday and gift giving products.
Stats Holiday Event Postcard
Party Station - Concept: Create a festive, colorful new look for the party supply superstore while driving sales with a playful coupon offer.
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