BBC - Internal piece for the BBC. The piece set out to excite staff about the move from the iconic BBC Centre to their new modern media village.
When we were commissioned for this piece the building was a concrete structure. I worked closely with the architects to create 3D fly throughs of the building bringing to life the character of each of the buildings zones. In turn our creative influenced the interior design of the building.
Here we see Creatives in their relaxed ideas room. I recorded conversations of employees as they discussed work and captured the ideas in an animation of type. Their energy and ideas float above them like an intoxicating gas.
Kelloggs- Fruit Winders
BIG DRENCH- Britvic, Tango - Spoof newspaper with crazy stories to support the re-launch of apple flavor Tango.
The brand has enjoyed cult teen staus in the UK since the 80's. With the taste equated with full fruit impact. In the TV we see people going to extreme lengths to enjoy the 'Hit of the Whole Fruit', in the Big Drench we went one stage further, setting up a countrywide tour of soaking events, the Big Drench covers some of these events.
Robinsons Fruit Shoot - Website for kids aged 6-8 years. The site encourages kids to be active, and the very best they can be through showing a fun interactive world.
Designer Brian Main.
Video Networks Homechoice - 2MB Broadband internet access, TV and video-on-demand all through the phone line. Homechoice is a new evolution in broadcast for the UK, our role was to launch the brand as well as the concept.
Approach was highly target DM, sharp livery for staff and vehicles as well as online through website and adverts.
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