![](https://s3images.coroflot.com/user_files/individual_files/443063_fdnr3npluf3lbm9orlb8r5xoi.jpg)
Inspiration imagery
![](https://s3images.coroflot.com/user_files/individual_files/443063_nbfiauq0wivt6ovi0h8uwwftr.png)
Process - A few attempts abstracting hands and incorporating two J's and a W.
![](https://s3images.coroflot.com/user_files/individual_files/443063_a7bedpeibjz5dophlefidnmxf.png)
A couple logos highlighted that were worth pursuing.
![](https://s3images.coroflot.com/user_files/individual_files/443063_yy_porndelwjni0qgzfly_hnf.png)
Some pretty rough initial explorations attempting to make horns and a W work together. This route was too hard to abstract successfully and was too obvious, plus it just didn't work. Some of the military options worked better.
![](https://s3images.coroflot.com/user_files/individual_files/443063_npfbwxzohxnupgqsgwhxyb3sd.png)
![](https://s3images.coroflot.com/user_files/individual_files/443063_qiqg4ieiifp58hywayadhmqjn.png)
A few alterations based on my director's logo.
![](https://s3images.coroflot.com/user_files/individual_files/443063_emdxqzh0tw6ipwcjn_p5hbo4a.png)
Starting with the shield logo, the rest of the logo options emphasized patriotic imagery, and a few were inspired by air and spacecraft. These were nods to JJ's military support and Houston's space industry.
![](https://s3images.coroflot.com/user_files/individual_files/443063_mblc0fq0wniehfglqcewmj8k3.png)
![](https://s3images.coroflot.com/user_files/individual_files/443063_bxme4pkwovnknp2byfa7lrjwg.png)
The main logo that JJ kept coming back to. He ended up wanting the bottom of the "J's" connected.
![](https://s3images.coroflot.com/user_files/individual_files/443063_s2zyfnbtcqgf0xtfmkopuiazi.png)
More iterations exploring the shield and stars logo in the previous image. Focusing more on Watt with the W logos.
![](https://s3images.coroflot.com/user_files/individual_files/443063_7k8ds63eiuuhr8epqsgfg4lst.png)
More iterations exploring the shield and stars logo in the previous image. This time focusing more on MegaWatt, JJ Watt's nickname, by emphasizing M and W.
![](https://s3images.coroflot.com/user_files/individual_files/443063_50anul300ok2z40xrpom06ojj.png)
More iterations exploring the shield and stars logo in the previous image. These options were influenced more by military insignias because of JJ's tremendous support to the armed forces. 3 parts being one whole was commonly used throughout the logo process because of 3 Watt brother's and JJ's closeness to his family.
![](https://s3images.coroflot.com/user_files/individual_files/443063_xa0at_jivfvddawdyylbbjhef.png)
Stars and stripes, J's, 99, and gladiator masks inspired many of these options.
![](https://s3images.coroflot.com/user_files/individual_files/443063_xfpizmpg8qbeny5fqxevvhljz.png)
The rocket and patriotic vibes carried through these options. Motion darts/horns were added to emphasize speed and direction. The double J motif abstracted into a battle axe inspired by JJ Watt's warrior spirit.
![](https://s3images.coroflot.com/user_files/individual_files/443063_g2jflyqgzriw7xtb78zekjc7l.png)
JJ making a battle axe and a W for Watt or M for Megawatt.
![](https://s3images.coroflot.com/user_files/individual_files/443063_0pulbs_j49dngux5pycaddfzg.png)
These options obviously started as a star but quickly simplified into an aggressive spear tip reminiscent of military delta insignias.
![](https://s3images.coroflot.com/user_files/individual_files/443063_ggfvli88wdcbyafomzkzbjrsu.png)
One of the better deltas that focus on the 3 aspect relating to the 3 Watt brothers. Its also an abstract pair of arms in a defensive position, ready to block a pass. The 3 deltas in the middle also show upward/forward motion.
![](https://s3images.coroflot.com/user_files/individual_files/443063_h6pivsrdkkwfhiazmcx6rjmcn.png)
Two J's pitted against each other causing visual tension and emphasize JJ's competitive spirit. It doubles as an W/M and an abstracted upper body, with two arms and abstracted face jumping upward (when positioned with the arrow facing up).
![](https://s3images.coroflot.com/user_files/individual_files/443063_qrr94mjwtmubu9idfcndrvixf.png)
Some of the more unique options from previous rounds were explored further. An obvious emphasis on stars based on JJ's patriotic and military passions. I tried the horn/darts on the battle axe options but it ended up muddying the message.
![](https://s3images.coroflot.com/user_files/individual_files/443063_dvoikyzx9meqqv8po2w4bjdua.png)
One of the presentations we put together explaining our inspirations. We had to sort through hundreds of logos to find these 4.
![](https://s3images.coroflot.com/user_files/individual_files/443063_fr9j2op40kbmdifw2zkalrvsz.png)
Another round of changes after getting JJ's feedback. Some of the options had too long of a tail/descender to look instantly recognizable as a pair of J's. JJ wanted a little more separation and to connect the characters to look more J like. JJ even offered sketches to convey his ideas.
![](https://s3images.coroflot.com/user_files/individual_files/443063_iry76ayvgplgqo_ra2zeceytp.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/443063_y0hayo9m2uvq2vvvyrgcg09ld.png)
The JJ logo was initially going to be accompanied with WATT on a soft release so more people associated the logo with JJ Watt. Ultimately it wasn't used.
![](https://s3images.coroflot.com/user_files/individual_files/443063_t6gdqfrf2qizow5blttgovo2g.png)
![](https://s3images.coroflot.com/user_files/individual_files/443063_5ig5c4vporhb3wtd7ocd6sw67.png)
One of the finalist typographic treatments.
![](https://s3images.coroflot.com/user_files/individual_files/443063_ltgibdxoiembmjtw2fol_08eo.png)
One of the finalist typographic treatments.
![](https://s3images.coroflot.com/user_files/individual_files/443063_sq285wm7klb6tuz0jltptqbkw.png)
One of the finalist typographic treatments.
![](https://s3images.coroflot.com/user_files/individual_files/443063_jdcoiamljboc2a2h0stduqse2.png)
One of the finalist typographic treatments.
![](https://s3images.coroflot.com/user_files/individual_files/443063_obx4uhkqsuvmqm0ut8bg0dn4x.png)
Poster option created for JJ's weightroom.
![](https://s3images.coroflot.com/user_files/individual_files/443063_qjyfjmkf4wj45ff2d5fhtaexa.png)
Poster option created for JJ's weightroom.
![](https://s3images.coroflot.com/user_files/individual_files/443063_9ogpgobwrt6mcfvcdbq9y6uxl.png)
Poster option created for JJ's weightroom.
![](https://s3images.coroflot.com/user_files/individual_files/443063_dgo2tyvahkyldb7d60egacms4.jpg)
Poster option created for JJ's weightroom.
![](https://s3images.coroflot.com/user_files/individual_files/443063_tl9th7mgr6xt0tshr63mtdslu.jpg)
Poster option created for JJ's weightroom.
![](https://s3images.coroflot.com/user_files/individual_files/443063_evztjpxiwe5pskwppcgfotajl.jpg)
Poster option created for JJ's weightroom.
![](https://s3images.coroflot.com/user_files/individual_files/443063_bzfiaw_yuntd05xnhwslvyjdc.jpg)
Poster option created for JJ's weightroom.
![](https://s3images.coroflot.com/user_files/individual_files/443063_sz7hrceumt6zxactm3thjhdkr.jpg)
Poster option created for JJ's weightroom.
![](https://s3images.coroflot.com/user_files/individual_files/443063_3ib0queu8zb08iqxxurtnf6x_.png)
Logo on the sockliner and tongue of his signature shoe, the JJ1.
![](https://s3images.coroflot.com/user_files/individual_files/443063_cyzyslstf9_d4r6dnpgyghnje.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/443063_2_qzncokda4lvjfhmwbx_5mnb.jpg)
The seeded pairs sent out in a nice wooden box with the logo burned into it. The logo was also on the pamphlet and letterhead.
![](https://s3images.coroflot.com/user_files/individual_files/443063_ogqke6t_w6jmiy5gubrswx4qn.jpg)
An army of JJ1's ready for the Texans. The JJ Watt logo hang tag adorns every pair.
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