• Project was a lengthy collaboration between JJ, myself, and my director
• “J” and “J” make “W” & when flipped it makes “99” and “M”
• The “M” & “W” stand for Megawatt, JJ’s nickname
• Negative space within the logo form 3 pillars standing for 3 Watt bros
• Aggressive angles show power, speed, and forward /upward motion
• Wide base with a pointed peak symbolizes building power toward a focused goal
• Horn like darts show upward motion
• Shape inspired by the 4 fingers of a hand blocking a pass. Negative space at the bottom forms an upward arrow as the hand moves to a defensive position
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“I wanted the ability to put my own personal stamp of approval on tools that I thought would help people perform better. And that is what this logo has allowed me to do. When you see this logo, you will know that I personally had my hand in the product’s creation and that it has my own personal stamp of approval.”
-JJ WATT
