Nedlewerkes has been running the same ad for several years. In late 2018 the client felt it was time for a modern update.
The sales representative requested for me specifically to create the new design for the client.
All I had to work off of was new copy and for it to have a "modern" look.
I researched the client's presence online and found testimonials that would make excellent additions to the ad.
However, I had very little else to work off of. Moving forward, I chose to continue use the color green as their primary color. Searching stock photography I found a piece of art that I felt was gentle but still showed the enjoyment of cross stitching.
I also used this as an opportunity to redraw the company's logo into a vector graphic since all that was available from the client was low resolution art.
With all the elements established I was able to quickly build the new, modern look that the client was looking for.
