Updated design (Left) compared to the original design (Right).
gLike
Hallmark Services - Daily Herald
The client wanted an updated design for his advertisement that would be appearing in a publication they once ran in.
The client was very specific that the ad needed to show coldness. With that in mind, I looked for stock photography that had a wintry feel to it. Once finding the base image to use, I began to add other additions of coldness to the ad including an icy texture to the price and cold blast of wind.
To play on the word "Rolling" I included a rolling snowball with it representing the letter O.
Since this was an update of an old ad, I verified that all company logos featured in the ad were the most recent ones. I am always making sure brands are properly represented.
