Original photograph versus the final photo. Presentation changes required the photo to be cut out and color correction. Marketing and forms changed causing numerous photoshop changes.
Overview photos of the floorset require numerous photoshopping due to the constant changes since the walkthrough.
Overview changes from the original to the final.
Based on sample availability many cabinets require duplication of product. In this case the bra accessories needed duplication and the marketing changed since photography had taken place.
Example of a Floorset Overview that describes the thematic and strategies to the store.
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During redesign phase, communication was created to show stores all the Brand Guide enhancements that were made.
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3.4 Show Off cover art.
Show Off trend page. Detailing the top looks for the floorset.
"Miss Behave" Valentine's Day trend page.
Example of a Floorset Overview that describes the thematic and strategies to the store.
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View PDF
Creative Layer placement to show the stores where to place marketing.
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During redesign phase, communication was created to show stores all the Brand Guide enhancements that were made.
Introduction of new vertical trend pages for the "Go Wild" campaign.
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Limited Brands Inc - La Senza
Working as the Visual Brand Coordinator / Graphic Designer for Limited Brands - LaSenza. Here is some of my work and designs that I have accumulated over my time with the company thus far.
