The North Face Spring 2011 The North Face Spring 2011 from John Nite The North Face Spring 2011 Premiere of Brand in new category._Strategy was to "win" in shorts, so we started with the saddle pad. The approach was function before fashion. gLike The North Face Spring 2011 Premiere of Brand in new category._Strategy was to "win" in shorts, so we started with the saddle pad. The approach was function before fashion. Design Management Creative Direction Share R 7 n Available Freelance, Full-time John Nite CONSULTANT FOR CREATIVE LEADERSHIP San Marcos, CA Follow Contact