Conceptualization.
The Story.
3/4 view.
lateral view.
top down view.
ground plane view.
dueling lobster rear view.
outsole view.
hidden details. Inside collar is printed with repeat branding. The goal was to have a nod to NYC by subtly utilizing both the cole haan word mark and the pinch lobster graphic in place of the letter Y.
3/4 view grey combo.
3/4 view black combo.
3/4 view navy combo.
Vintage Varsity. "Energy"
social media recap.
landing page advert.
gLike
Pinch Weekender LX Stitchlite
Shoes built like origami. Unisex.
