School stationery should not only be functional but also reflect the fun and carefree lifestyle of its users. However, bastard's current "back to school" products are lacking in this aspect. These young individuals/millennials are constantly looking for ways to express themselves from tagging/graffiti to music and fashion. And the demand for products that are able to offer its users with this outlet for their creativity and self-expression is constantly increasing.
Target user observation.
Location : Skate park @ Parco Lambro, Milano
simple travel bag made out of tyvek with an integrated storage pouch.
Proposed packaging designs for travel bag.
Organiser diary that has a removable Tyvek pencil case.
Pencil case can be torn away from diary.
Customisable notebook.
Customizable cutouts used for stencil graffiti.
Multipurpose pouch.
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BLANK X Bastard
Project collaboration with Bastard and Material Connexion was to design a range of products for their "Back to School range" of products.
The inspiration behind this collection is graffitti and customization.
Main material used is Tyvek.
