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ReeBok gmm 2016
Rebook needed visual direction and concepts for how their key categories would show up in market 2016. Fiction was tasked with finding visual direction and creating visuals to support these categories. I was brought in to work on Activechill, Crossfit, Polartec outerwear, and UFC. I worked with the design team at Fiction on the concepting for; key visuals, photo direction and store displays for each of these categories.
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