In support of the Magic franchise there was a need for a toolkit of ready to use consumer product designs, as well as assets that could be used to build a variety of new ones. These assets needed to focus on Magic characters and the Magic brand first and for most, establishing the new character focus of the brand. In the past much of the consumer product had focused on aspects of the card game, such as mana or card mechanics. This limited audience and did not translate well to fans of the characters and larger magic franchise. With this ask in mind and a selection of key character art I was tasked with leading the conception of a visual system to allow the creation of a wide variety of consumer product. This work and the collection of assets would ultimately become the first half of the Magic evergreen product guide.
More info at: https://jeremy-harrington.com/portfolio_page/magic-consumer-product-toolkits
