Water Babies: Infant Brother (Toys R Us Exclusive) - The Art Director gave me complete freedom over the design of the back panel. We both thought it was appropriate that it should have the look or feel of a scrapbook...something that would exude warmth and tug at the heartstrings.
Water Babies: Infant packaging inserts - These are suspended from the inside of the display by thin strips of PVC, which gives them the appearance of floating. This solved a huge packaging issue.
Water Babies: Infant (tray for Sam's Club Exclusives)
Water Babies: Newborn packaging inserts - As previously mentioned, these are also suspended within the display by PVC strips.
Genuine Leather Bracelets - I did all the mechanicals, art, logo, packaging and production.
Razor Thin Skins (for RAZR cell phones)
Fritos Lime & Salt Snack Chip Bag
National Geographic Kids: Metal Detector
Shoe Charm Jewelry Set (easel w/ PVC tray)
Shoe Charm Jewelry Set: Jewelry Card
Attitude Cell Phone Case: Card and Cases - I designed the logo, packaging and dielines, and product (a mix of 12). The background pattern is a swatch I created in Illustrator.
Fritos Bean Dip: Small Label
Lays: Light Naturel Chip Bag (Spanish)
Just Like Mom Sunglasses: Easel, Hang Tag, Lens Sticker
Blues Brothers: Sunglasses and Easel
Alien Ooze Frogs
Old Navy: Matchbooks (Experimental)
For Dummies: Online Backup - I designed this in Illustrator CS2. I looked up common icons that stood for "security," and thought this was the obvious choice. It also needed to be a simple image and "flat" to complement the overall style that "For Dummies" maintains.
For Dummies: Internet Parental Control - With all the "...For Dummies" sets in my portfolio, I was given full artistic reign for packaging. I did the mechanicals, die lines, and art. I quickly designed these pieces so the small start-up company could easily have one of their artists re-flow text and turn them over to print by end of day.
For Dummies: Prepaid Cell Phone - With all the "...For Dummies" sets in my portfolio, I was given full artistic reign for packaging. I did the mechanicals, die lines, and art. I quickly designed these pieces so the small start-up company could easily have one of their artists re-flow text and turn them over to print by end of day. This is why there is still 'greek' in place of copy.
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Packaging