This item is a good example of how to capitalize on a viral trend. The creative process for this item was extremely condensed allowing us to supply demand for a viral prduct.
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NOTE: Use of data merge functionality in InDesign always makes card game layout easier for text edits and localization.
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Makeables was a kit that could be created on the go. Complete with "how to" instructions.
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Example of open platform box with insert and tabbed age grade. Challenges to solver for on this type of packaging are 1) Packout 2) die cuts that won't be damaged in transit.
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Play-Doh was especially challenging for product photoshoots. It was important to legally not show more creations than the offering could actually make. We had to carefully measure all the creation you see here and make sure it didn't exceed the cans of doh provided.
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Sesame Street offered many challenges for packaging structures and try me features. Localization didn't always allow for open platform packaging so we had to design closed boxes for certain regions.
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Mr. Potato Head was particularly fun because I go to build dioramas for photoshoots and illustrate his backgrounds.
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Example of packaging concepts to finished product.
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Thorough style guides were necessary to keep graphic elements consistent for POP.
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Packaging concepts for doll clothing. The die cuts expose the actual product inside the package.
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Concept for retail doll window packaging and accessories packaging. Test photography to get lighting and positioning correct on doll to match stock background locations: Tokyo, London and New York'
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PACKAGING
