A promotional product created for Valentine's day on Eurostar. These nibble selection boxes would be given to customers travelling via Eurostar on Valentine's Day.
Eurostar is sponsered by the company Global Cool, which is a not-for-profit organisation. Eurostar supports Traincation which is a section within Global Cool encouraging people to utilise the train rather than take the plane for short haul travel needs. Taking the train is a lot more eco-freindly and relaxed form of transport for these short journeys. Given that Eurostar have reduced their CO2 emissions by more than quarter just shows that this form of travel is eco-friendly.
The shape and aesthetic was influenced by the Global Cool logo and the tear drop shapes, when two were combined it created a heart shape to link with Valentines Day.
Each heart shape set of nibbles can be taken out and divided, leaving one for each partner.
On each nibble selection box is a caption to raise awareness for the Global Cool charity and how they link with Eurostar.
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Valentine's Day on Eurostar
Designing a promotional product to be handed out during Valentine's Day on Eurostar. Promoting the charity Global Cool, the packaging contains a variety of different nibbles in the shape of hearts, each heart can be divided in two, one for each partner.
