Full product line showing each box design.
Beginning stages of packaging design.
Simple but effective site and social gif.
One of five flavor guide designs.
Truffle box design showing flavor insert.
Assorted chocolate box design showing flavor insert.
Hang-tags were designed for each season.
Beautiful lifestyle imagery to support campaign.
Retention email examples.
Site examples.
We created a new photography formula for the product pages. The goal was to highlight taste appeal while maintaining consistency.
Brand book design.
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Shari's Gourmet Chocolate Launch

In 2017 the Shari's Berries merchandise team launched a new product line featuring gourmet chocolates from Shari's Gourmet. Along with the Shari's Berries creative team, I was in charge of logo development, package design, the creation of multiple print pieces, brand book development and photography concepting and art direction.

Available
Freelance, Full-time
Jen Soule
Art Director & Sr Graphic Designer San Diego, CA