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Shari's Berries Photography Art Direction
In collaboration with the Photographer and Food Stylist, we created multiple seasons of beautiful food photography. By implementing a more efficient shooting strategy, we were able to capture product images, lifestyle images and social images in a timely manner while still having wiggle room for creative exploration. Our goal was to create a consistent look and feel that could be used with seasonal graphics for the site, print pieces, retention emails, advertisements and organic social. My graphic design background helped create the composition and layout, while my strength in fine arts helped with perspective and angles.
