Jeff Fisher

Jeff Fisher LogoMotives - Being my own worst client, creating my own logo was a ten-year process. The identity is featured in Letterhead and Logo Design 5, American Corporate Identity/14, New Logo & Trademark Design (Japan), the1998 PRINT Regional Design Annual, The New Big Book of Logos, PRINT's Best Logos & Symbols 6, Logo Design for Small Business 2, The Big Book of Business Cards, Logos from North to South America (Spain), New Logo & Trademark Collection (Japan), and the Savvy Designer's Guide to Success.

2 Boys in a Bed on a Cold Winter's Night - This logo for a play is one nearly 100 I have designed for one theatre company over the last 16 years. The logo appears in the books New Logo & Trademark Design (Japan), The New Big Book of Logos, and Logo & Trademark Collection (Japan)

A Rubber's Ducky - The duck's head being the shape of a condom with a reservoir-tip was a subtle "life preserver" message in this safe sex image. The logo appears in the books New Logo & Trademark Design (Japan), The New Big Book of Logos, LogoLounge - Volume 1, New Logo & Trademark Collection (Japan), and Logos from North to South America (Spain)

Balaboosta - Logo for the third restaurant venture of the owner. The oval is consistent in all company restaurant logos. The colors and tile motif come from the floor of the late 1800s building. The design appears in the books The Big Book of Logos 5 and 1000 Restaurant Bar & Cafe Graphics. It was also recognized with a 2007 American Graphic Design Award.

Benicia Historical Museum - The Benicia Historical Museum at the Camel Barns had a split personality of multiple identifying images. The Civil War era U.S. Army base needed a logo representative of the time period and its history. The camel image from an antique etching of the museum was used in the design. The logo received an American Corporate Identity 22 award, and appears in The Big Book of Logos 5.

Black Dog Furniture Design - Brett Bigham, the designer of new furniture from recycled parts, had his own drawing of his dog incorporated into the logo for the business. The logo was honored with a 2002 American Graphic Design Award. It also is represented in the The New Big Book of Logos, Letterhead and Logo Design 7, Graphically Speaking, American Corporate Identity 18, Global Corporate Identity, the 2002 PRINT Regional Design Annual, Logo Design for Small Business 2, and Graphis Logo 6.

C.A.T. - I had one of those "aha" moments when this rough concept came together. With the acronym C.A.T., I wanted to create a graphic image that would clearly identify the organization without the need to spell out the name in all uses. The design won a Silver Award in the Summit Creative Awards.

Central Oregon Air Show - This 1995 design was created to identify the then annual air show in the shadow of the Cascade Mountains. The only request from the client was that the design be red, white and blue. The design appears in the book 'Graphically Speaking.'

Chameleon - Personal logo for a hairstylist who desired images of swirls, and a yin/yang reference, in her identity featuring a chameleon. The font is the historic Kells Round from P22.com, giving the logo a Celtic type treatment as requested by the client. The logo appears in the book LogoLounge 4.

Chinese Student Association - One of my first major professional logo design projects - designed pre-computer, in about 1978 while I was a student, for the University of Oregon Chinese Student Association.

DataDork - A stylized computer geek is the centerpiece of this design. DataDork was honored with a Gold in the Summit Creative Awards. It has also been featured in The Big Book of Logos 3, Letterhead and Logo Design 7, Graphically Speaking, Global Corporate Identity, LogoLounge, Volume 1 (icon), Logo Design for Small Business 2, and New Logo: One (Singapore)

The Dream State - This logo for a play is one nearly 100 I have designed for one theatre company over the last 16 years. It won a 2002 American Graphic Design Award, and appears in the books The Big Book of Logos 4 and Logos from North to South America (Spain).

The Food Chain - This logo for a theatrical production has been featured in the books New Logo & Trademark Design (Japan), The New Big Book of Logos, Letterhead and Logo Design 7 Graphically Speaking LogoLounge - Volume 1, New Logo: One (Singapore) and ColorWorks (UK-2008).

For The Birds - For The Birds was created for a friend who was planning on opening a bird house store. The logo is featured in the books New Logo & Trademark Design (Japan), Bullet-Proof Logos and The New Big Book of Logos.

Glo's Broiler - The logo was designed for the Seattle restaurant owned by a very good friend and mentor. The image appears in the books Bullet-Proof Logos, Logo Design for Small Business 2, 1000 Restaurant Bar & Cafe Graphics, and the Japanese volume New Logo and Trademark Design (which was recently re-released as the paperback Logo and Trademark Collection).

Holocaust Remembrance Project - One of a series of logos created for the Holland+Knight Charitable Foundation, this logo gives a graphic identity to the annual Holocaust remembrance essay contest for high school students. The triangle elements are used in a positive manner to take ownership of the negative image of the concentration camp uniform identification patches from the past.

Neighborhood Service Center - Designed for the City of Portland, the Neighborhood Service Center received the Gold in the 2006 Summit Creative Awards, and appears in The Big Book of Logos 5.

NoBox Design - This interior design company logo features a Donghia-like chair image and a B representing the client's first name, on a stylized blanket element. The NoBox Design logo was recognized with a 2006 American Corporate Identity Award, and it appears in the Big Book of Logos 5.

Seacoast AIDS Walk - AIDS Response Seacoast asked me to design a logo that could be used annually for their AIDS fundraising walk. The identity is featured in The Big Book of New Design Ideas and Logos from North to South America (Spain)

Sisters Rodeo - This identity was included when the Sisters Rodeo was inducted into the Library of Congress 'Local Legacies' archive. The rodeo logo received an Award of Merit in the Central Oregon Drake Awards and a Silver in the Summit Creative Awards. It also is featured in The Big Book of Logos 3, LogoLounge - Volume 1 and Design for Special Events.