A brand transformation that opened the door for a client’s nationwide success. The solution: The product was originally presented with muted colors & poor identity. A change of colors immediately allowed the product to stand out and shine. The new color scheme was based on the fact that family caretakers are most often women.
Bright bold colors lifted this product and offered new positioning for the brand. The simple, clean and modern identity made the brand transformation complete. I re-branded the product line from “Detachable Pill Boxes” to “Detach N’ Go” to better communicate its key feature - detachability. Shortening the name was crucial for the brand to better stick in the consumer’s mind.
The product transformation was so effective that the product was accepted for placement in Target and Walgreens where it had previously failed to raise an interest. This success brought the opportunity to design retail packaging, advertising promotions and sales collateral.
