James Lua

Halliday Wachs (now Halliday LLC) is an engineering firm with its roots in race car development. When the United States military initiated the program to replace the Humvee with the Joint Light Tactical Vehicle, (JLTV), Halliday Wachs began to apply their race car knowledge. In addition to meeting the standards set for the JLTV, Halliday Wachs' DMACS technology is founded in protecting occupants from Improvised Explosive Devices (IEDs). My role was to provide aesthetic direction to the mechanical engineering team while incorporating their unique system. Additionally, I was utilized to create their brand logotype, iconography, signature, and collateral.

• Industrial Design
• Concept Art