Tempurpedic Ad 1 - The key insight in this campaign is that quality of sleep affects pretty much everything you do in your waking hours. The ads make use of different styles of illustration and photography while uniting them in a consistent layout.
Tempurpedic Ad 2
Tempurpedic Ad 3
Chase Priority Rewards Card 1 - Turn the mundane business trip into a dream vacation was the promise of this card. All the expenses you accrue on your business trip would go towards points you cash in for your tropical holiday. This campaign's aim was to visually bring to life that claim.
Chase Priority Rewards Card 2
Chase Priority Rewards Card 3
Chase/BP Co-brand Card 1 - The assignment for this campaign was to encourage card usage for goods and services that one normally wouldn't think about putting on a credit card. Those things eventually can add up to big rewards. Here, the hose from the gas pump literally illustrates how you can get those rewards. (The illustrations and the gas pump were all done by me.)
Chase/BP Co-brand Card 2
Chase/BP Co-brand Card 3
Vanguard Site-specific Ad 1 - These ads are site-specific to airport lounge areas and encourage people to find out who among them happen to be Vanguard investors. The typical Vanguard investor is more often than not low-key and unassuming but when prompted, more than happy to talk about why they invest with Vanguard.
Vanguard Site-specific Ad 2
Vanguard Site-specific Ad 3
Nebido Launch Ad 1 - This eye-catching campaign had to explain what Low T is and its effect on different aspects of your life. It achieves that goal in a clean and graphic way.
Nebido Launch Ad 2
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Print Campaigns
James Tan
Art Supervisor at Rauxa New York, NY