Vanguard Dividend Appreciation Pop-up Mail - Encouraging brokers who get all kinds of materials in the mail to single out Vanguard ETFs was a tough proposition. But this pop-up mailer cut through the clutter with a strong offer and unusual format while reinforcing Vanguard as one of the top brands in financial investments.
DeBeers Diamond Solitaire Promo Mail - This high-gloss box mailer housed sales tools and information that the jeweler could use to promote the Diamond Solitaire Necklace.
Verizon Mother's Day Mail - Instead of just buying flowers for Mother's Day, this mailer suggests a better alternative while alluding to the old standby.
Louis Vuitton Catalog - As one of the leading luxury brands, Louis Vuitton requires that the design and layout be simple, elegant, and clean. The catalog was mailed in a translucent vellum envelope, heightening the elegance and hinting at the beautiful photographs of the products within.
IKEA Measuring Tape - This mailer was used to sell IKEA as a purveyor of space-saving furniture and home goods. It had to act as a catalog while conveying the space-saving story so a life-sized tape measure was included along the bottom of the mailer that the reader could detach to measure their existing spaces. The 5-room photo shoot took a while to plan, build, set-up, and style but the results were well worth all the effort.
gLike
Direct Mail
James Tan
Art Supervisor at Rauxa New York, NY