The competition was directed at helping NGO (non governmental organization) to design a campain to help aid their cause.
The aim was to help the NGO’s vision and dreams become a reality with the power of design. The campaign was focused on helping Missing Children SA to gain awareness and generate possible financial income.
The strategy of the campaign was essentially to create a promotional package that would be sold in stores to generate income for the NGO as well as create awareness.
A corporate package was created to target the marketing directors of the companies of shopping stores / outlets who have different target audences.
The corporate package concisted of a calendar, the promotional mini milk container, a booklet and cd with more information about the realities of missing children.
All these items were placed in a larger milk container and personally addressed to the marketing director.