Butterwick Hospice - 25 years of care - Brief:
Create an integrated campaign tackling the issues surrounding the UK charity market and the internal problems faced by Butterwick Hospice
Concept:
Use Butterwick’s 25th Anniversary as the primary focus of the campaign in order to; reposition the brand, target new audiences and increase donations
Print:
Posters and Flyers inform the key audiences and promote Butterwick’s 25th Anniversary Fundraising Fashion Event
Butterwick Hospice - 25 years of care - Web:
A new website was created to replace Butterwick’s existing site. The outcome is based on information received from focus group participants, concerning; navigation, design and content
Butterwick Hospice - 25 years of care - Web:
An online shop selling branded merchandise is intended to increase donations and brand awareness. An online forum offering support and exclusive membership access encourages donations and helps build lasting relationships
Butterwick Hospice - 25 years of care - Logo & Branding:
Point of sale display and branded merchandise allows Butterwick to promote and sell items at events; to increase funds and brand awareness
Charity Fashion Event - Client: Age Concern & Help The Aged
(Age UK)
Overview:
Following Butterwick Hospice’s Campaign, I was approached by Age Concern and asked to create a campaign for a similar charity event
Brief:
Create an advertising campaign, informing the target audience of a vintage fashion charity evening
Print:
Posters and Flyers designed to target a young, female, fashion conscious audience were distributed to College & University Campuses and displayed in shop windows
Charity Fashion Event - Web:
Facebook page created to offer further information, reach the target audience and consider budget constraints
Self-Initiated Project : Penny Lane - Overview:
Penny Lane began as a personal hobby, designing and making unique jewellery. The decision to sell items was initiated after receiving positive feedback and interest from the target market
Brief:
Create a brand name, identity and promotional materials that integrate with the distinctive design of the products
Tone:
Fun, Quirky, Alternative, Unique, Funky, Kitsch
Audience:
Females aged 16-35 but must also appeal to a broader age range and the young at heart
Penny Lane - Brand Identity:
Business cards/magnets contain important information, are cost effective and aesthetically pleasing to encourage the target customer to keep/display on fridge for others to see
Penny Lane - Social Media:
Twitter, Facebook, Flickr and Blogger are used to as promotional tools as well as establishing relationship marketing, reaching a wider, global audience and monitoring performance
Penny Lane - Social Media:
Twitter, Facebook, Flickr and Blogger are used to as promotional tools as well as establishing relationship marketing, reaching a wider, global audience and monitoring performance
Penny Lane - E-mail Marketing:
A newsletter offering exclusive discounts and sneak peeks of the latest products, encourages customer loyalty and adds value to the brand
Penny Lane - E-commerce:
Madeit.com.au and Misi.co.uk offer fully customisable shop fronts and a personal URL, making selling online practical and affordable
Personal Project - Party Invitations - Invitations for an Australia Themed Farewell Party
Logo Design - Various logos/brand identities created for clients and for personal use.
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Past Campaigns
