Jennifer Weinkauf

A kid's bedding collection consisting of cold weather bedding developed for Kmart, Piper Kids brand.
-Down alt comforter
-Flannel sheets
-Plush throws
-Wall decor
-Cuddle Friends plush toy
I directed 2 designers in the creation of the this collection.
I also gave photo styling direction to the studio for the final product shots.

• Art Direction
• Creative Direction
• Photographic Styling
• Product Development
• Trend Research
• Branding & Corporate Identity
• Visual Merchandising
• Soft Goods
• Design Research
• Design Management