Have you ever looked at a product and said, “yeah, but what if it
was a supreme”? Like a regular taco which has meat and a shell, lettuce
and sometimes cheese a supreme taco gets sour crème and tomato added and sometimes guacamole.
Well, who would ever want a boring regular old taco when they could have the supreme version?
Not me. So, I decided to take the same old same old design of a personal watercraft and make it a Supreme!! The goal of this project was to use the RKS Design process of Psycho Aesthetics.
Choose a customer and then as RKS design a product for that customer. I chose BRP’s Sea Doo line. The goal of all seven stages of Psycho Aesthetics is to turn deep consumer insight into product
design that triggers positive memories in the customer and move them along a journey
of discovery until their positive memories translate into brand loyalty.
