Final show exhibit space. 20' x 8' Hand-painted text to support all the features of the bag's design, and accompanied by in-use photographs, pattern, and potential contents. Three identical bags were made in order to show the three ways you can interact with the bag; Shoulder bag converts to a Backpack, which has a pull-out panel for nighttime visibility biking.
Panorama of the gallery space
Close up of wall
Close up of wall
Close up of wall
Close up of wall
Close up of wall
This was an attempt to build a working and utilitarian bike bag that could chameleon itself into various social environments according to what the user needed.
Product in use at night
Bag converted to show casual daytime activities
Reflective lettering on the outside retractable panel
Detail shot of reflective panel. Neon ink. Various translations from around the globe saying, "Caution/Warning/Lookout/Slow Down" Created on Illustrator, Screenprinted with Neon ink onto canvas. Method was used to convey the idea and not meant to be a definitive working prototype.
One of the final iterations of the bag made before the final prototype. All kinks ironed out and materials selected to move onto the final.
Mock-up shown with a potential real estate for reflective hide-away elements for cyclists.
Iteration shown with swatches of potential materials to be used. Bag made of waxed canvas. Swatches range from Melton wool to heavy duty waxed canvas in a range of colors.
Iteration. Back of pack shown with notes on need to improve areas. Leather straps stow-away into the back panel for shoulder bag mode
Inside was meant to be clean and simple. Pockets from prior iterations were taken out and only the essential elements were kept. Waterproof liner to keep technology dry.
Early iteration to aid pattern development. I tend to write all over iterations as it is easier to keep track of changes and see where the next steps are.
Hide-away slot for laptop
Early iteration was an attempt to explore aesthetics and strap conversion methods. Made of Melton wool and bridal leather straps with reflective trim. The goal was to make the reflective elements as discreet as possible. This iteration was also to try and discover who my target audience was and what gender am I trying to cater to.
Shoulder straps convert to backpack straps.
Early efforts in pattern making. Oaktag.
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Articles of Transport

Capstone Project for MFA Applied Craft + Design program. Solo project. The spirit of this idea was to explore and develop a hybrid laptop bag system that physically transformed to adapt to cyclists needs while catering to business class aesthetics. Focus was on technical bag design, pattern making, branding, and overall product development from start to finish. The project finished with a gallery show.

Johanna Goodrich
MFA, Applied Craft + Design Portland, OR