DXD was a community which allowed Guests to watch, listen, play, and chat with their favorite characters.
• The Muppets - Project lead on the original website concept and development. Worked with content management systems, third-party vendors, studio, budgets, contracts, schedules and legal. 2010/2009 Webby People’s Voice Winner: Muppets.com.
• DIsney "Play" Portals - Developed and produced Disney Portal Pages along with customization tools and social connection products with a team of producers, artists, and engineers.
• The Muppets Kitchen with Cat Cora - Project lead on the website concept and development. Worked with content management systems, third-party vendors, budgets, contracts, schedules and legal.
• Taste of Disney - Managed day-to-day and content development plans for video series (two seasons) and website. Worked closely with Disney Parks and Food & Beverage on choosing recipes, photos, copy and restaurants to feature. Gathered and analyzed performance data, and drove production decisions based on traffic patterns and customer feedback.
• Disney Insider - Worked closely with internal and external teams to develop and program various contextual, entertainment media experiences tied to The Walt Disney Company’s characters and brands. Generated ideas for improving guest engagement and satisfaction with the site – social media, e-mail marketing campaigns, sweepstakes, UGC contests and exclusive behind-the-scenes video content. Managed day-to-day brand campaigns and content development plans for Disney Insider Newsletter (4 million subscribers), Disney Insider website and blog (over 1 million monthly page views) Worked with content management systems, third-party vendors, budgets, contracts, schedules and legal.
The Queen Latifah Show/Sony - Collaborated with Marketing teams on overall Strategy and communicate with show production. Ensure consistent brand positioning and marketing.
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Product/Project Management & Development
Managed large-scale digital initiatives.
Handled multiple product and development responsibilities concurrently, and worked well under regular deadline pressure in a constantly evolving environment.
Gathered and analyzed performance data, and drove production decisions based on traffic patterns and customer feedback.
Used web reporting tools to update website and other digital products based on user data.
