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Dishwashing liquid Ludwik - bottle and label
Changing the shape of the bottle and label liquid dishwashing ludwik was intended to refresh the brand image.
The shape of the bottle is reminiscent of the water drop. The bottle has to be decoration but also, thanks to the ergonomic narrowing is easy to hold.
Brand is known in Poland for many years, and associated with the times of the Polish People's Republic. To this tradition refers graphics on the label. Using transparent areas had to improve decorativeness of the bottle.
