LUXHAIR - HOW, WOW, NOW - High fashion Wigs, Add-ons & Extensions
Responsible for the design strategy and execution of Luxhair celebrity-driven brands: WOW,NOW, and HOW across all channels including: Conveying overall creative stratergy into break-through design direction, photography, advertising, marketing communication, packaging, retouching and compositing, in-store graphics, online promotions and conference displays. Working collaboratively with the Director of Marketing from concept to completion. Additionally, responsible for ideation and hands-on execution of all graphics for brand consistancy and asset managment, overseeing multi-functional vendors in a deadline driven environment with competing deliverables.