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SMARDI Project(C.I Renewal & Product Design)


Smardi produces smart devices for a smartphone by using a bluetooth technology.

Many people find it inconvenient to take group photos or landscape shots. In order to resolve this, we devised a portable remote which enables shots to be taken at long distance.

Of many designs derived from things like clocks and pens, we chose to base our design on a thumb.

Working with mechanical engineering students, we investigated on technical data and used an ultrasonic receptor to sync the remote with a smartphone.

We created and made it possible to directly download this camera application. Apart from the camera function, we made it possible to use for game apps and a music player.

We investigated which materials and dynamics would suit our 'smart' brand personality by experimenting and surveying. We used the results for our products. This is registered in our domestic academic journal.

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Jung Jiho
Brand Manager — JPHooks 서울특별시, South Korea