Ben Archer

Sony PlayStation - 3Rooms - Direct Mail / I was asked by Sony Computer Entertainment Europe (SCEE) to produce a bespoke printed mailer for the opening of their event space '3Rooms' in East London. I created a 3D lenticular finish that when printed gave a multi layered effect, making the user feel as if they could climb inside the printed mailer. I also designed and built an interactive digital e-mailer which was sent out initially.

Direct Mailer - Direct Mailer / I was asked by X-Press Legal Services to design and produce an eye catching piece of direct mail. The copy related to a challenge that asked if your local authority was 'whiter than white'. I wanted to design something completely different and came up with the idea based on the Daz doorstep challenge adverts. With a clever use of folding and die cuts we produced a shirt that held all the copy and then folded shut into a neatly pressed shirt.

Print - Identity and Stationery / I was asked by White Channel to design and produce an identity and stationery for their new company that worked across three networks, TV, Mobile devices and the Internet. I created an identity which reflected these three areas by using three shaded cubes and a clean and professional font that didn't distract from their ident.

Prospectus - Illustration/Prospectus / I was asked by X-Press Legal Services to design and produce their annual prospectus. I used the brand colour palette to create the cover photoshop montage of shapes. Copy was kept to a minimum with plenty of white space and we also used acetate to show hidden images which supported the copy.

Print - Sony Computer Entertainment Europe asked me to design and produce a log book that was given to early adopters of the PlayStation Portable.

SDHR - Identity and Stationery / I was asked by SDHR to create an identity and stationery after their previous supplier had failed to produce a design they liked. I used natural and earthy shapes to the letters. The gradient colours on the final print was also emphasised with the use of a metallic print.

Print - I was asked by the Institute of Leadership and Management to design direct mailers promoting an event they were holding called 'Theory to real life'.

Print - Literature / I was asked by BPB Formula to design and produce a corporate brochure to detail their work with fine/decorative ceramics. Because the emphasis was on the fine detail and hand made items produced from the plaster, I decided to focus on hands for the theme. The photographs were taken at a photoshoot and then edited in Photoshop to create the final images. 250,000 brochures were produced in five different languages.

Ajinomoto Aspartame - Sales Brochure / I was asked by Ajinomoto Aspartame to produce a sales brochure that could be used to sell their product to different suppliers. I came up with the concept of inserting a gel into a clear folder which gave the feeling of a free flowing liquid, an intelligent solution.

BPB - Information Leaflet - Information Leaflet / I was asked by the British Plaster Board (BPB) to design a simple but detailed leaflet explaining the areas they covered. I came up with this 'business card' sized concertina leaflet that would allow for maximum information, but minimum pocket space. 200,000 were produced across 5 different languages.

Scandinavian Airlines - Direct Mailer / I was asked by Scandinavian Airlines to create a direct mail piece that would inform a database of Scandinavian Directors to the advantages of flying with SAS, whether this is for corporate or leisure travel. I came up with a clever piece of design that allowed for both their key messages to be displayed clearly and creatively.

Printed Newsletter - I was asked by BPB to design and a quartley printed newsletter that covered all their business activities for that period. Over 250,000 brochures were produced across the world in five different languages.

Action & Answers - Action & Answers provide an outsourced resource to manage a wide range of needs. I used both A's at the beginning of their name, housing the ampersand which emphasises the protective nature of their business.