Iain Ritchie

Kartel Scotland For 12 days throughout December Kartel Scotland are teaming up with Tay FM, giving you the chance to win a selection of their stunning watches! The campaign was replicated from a previous competition we ran where we gave away £1k per day for 12 days. The 12 K’s of Kartel, was basically the same but we gave away a brand new each day whilst revealing a new fact about Kartel Scotland! We ran daily Facebook Posts and Daily Live reads to promote it.

Angus Fostering and Adoption Fostering Fortnight – An on air and online campaign designed to raise listeners knowledge of Fostering and the Process around it During the Fostering Fortnight our presenters will be broadcasting Live reads between 6am and 7pm to increase awareness of the fostering fortnight and inform listeners of the Fostering Fortnight Microsite on Tay FM and Tay 2 websites. We will also deliver key facts on rotation for example ‘’ Did you know that you don’t have to give up work to become a foster carer? ’’ The microsite will also include a video Q+A with a Tay FM presenter, accompanied by members of the Angus Fostering and adoption team. The video will run through a series of questions to help give those interested in fostering get a better understanding of the processes but more importantly give them a chance to get answers to those frequently asked questions. There will also be an option to send in your details to hear back from the team directly.

Scott Brothers Butchers Christmas - Local Butchers promoting Christmas produce, providing a free Christmas hamper to 1 lucky winner. 6 week Brand and Data package to win a Christmas hamper worth £100 ran throughout November and December for a local butchers. The client is very established in the area and the account manager worked really hard to put together a long term airtime campaign, jingle and digital campaign. This proved hugely popular and the client will be continuing to run web with a Burns night competition coming up soon!

Dundee City Council, Angus Council & Perth Council (Joint Venture) On The Go– An on air and online campaign designed to raise listeners awareness around sustainable transport with in the TSA. During the campaign we hosted on online competition page with information of different ways to commute to work, take your kids to school and keep fit in the process. From Cycling, walking and taking the bus. Also save time and money. 3 Facebook posts and one newsletter was also sent out to drive entries and awareness. A PCA is provide for the digital element of this campaign. On air we ran Spotlights driving our listener to the information/competition page.