Poster: "The Studio of Tomorrow: Research" - This large poster summarizes the research for a four-month, 16-person project. Layout, text, typography, graphics, and photographs all by Holly McCallum. This project also featured a 122-page collaborative document.
Cover: "Relighted" - This document cover page uses iconography to state the project's goal. The mission was to promote low-energy lighting technology. Re-purposing incandescent bulbs encourages households to transition to CFLs.
Diagram: "EBD Carry-All" - This diagram explains the components of the EBD Carry-all (by Pupcentric.com). The graphic was produced for product literature and advertising.
Poster: "Chemistry Set" - This poster works within a series, so it balances the needs of displaying vastly differing products and ideas in a similar cool, harmonized method.
Poster: "Bandle" - The white frame creates a 3D effect and draws all attention to the product. The design also works within a series.
Cover: "Flashlight, Vase, Bandle" - The white frame creates a 3D effect and draws all attention to the products. The design also works within a series.
Cover: "Bag Hanger Handle: Research Summary" - This document cover creates a careful balance between title, photos, background text, color, and embellishment. The aesthetic is smart, modern, minimal, and calm.
Page: "Bandle Opportunies and Investigation" - The page continues the theme established on the cover, with a careful layout, section headers, and body text and images.
Cover: "Heechee Iron" - This document cover is clean and minimal and uses a homey blue color and swoops as a backdrop for the iron design. The negative space in the icon feels special.
Chart: "Morphological Matrix" - The page displays a chart, which continues the comfy rounded forms and subdued colors offset against white that were established in the cover page.
Page: "Personas" - The page showcases three personas and continues the comfy rounded forms and subdued colors offset against white that were established in the cover page. Icons take the place of sub-section headers, and the bounty of text is carefully balanced and laid out on the page to prevent confusion and overwhelming feelings.
My Professional Identity - A personal statement.
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Graphic Design Sample Work