I really enjoy working on packaging. Each of these projects I functioned as the art director and in some cases, worked as the designer. As the creative lead, I directed designers, illustrators and concept artist on the creation of package art, tech drawings for 3D game pieces and production of the product and collateral inside the package.
These were not simply re-skinning existing structures. We designed the structure to contain our contents and display well within the final retail space. I was responsible for the look and feel of these brands from ideation to final production.
My responsibilities included connecting with LucasArts and Hasbro Far East to ensure our objectives were being met within established schedules and budgets.
For more information about the Star Wars Packaging, follow the link to my blog.
