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ArcticSilver
ArcticSilver - This packaging is the outcome of a 'Design for Brands'-project where we had to create a fictive brand, the brand identity and its touchpoints. I wanted to create a brand for Norwegian Herring (fish).
The name Arctic Silver gives association to where the fish comes from (the arctic sea) and the silvery look of the Herring.
The packaging is easy to stack, easy to handle and easy to open. The text and graphics are informative and easy to read