Jennifer Guthrie

POP Product Display - Using existing images and text from product flyers and labels, I created a display header to call-out each product's characteristics and uses. This had the added benefit of maintaining each product's branding for better retail recognition. The header is sectioned vertically to help differentiate each Snow-Tex product.

Digital Photography - These are photos I shot using a digital scanner/camera (e-mail me, and I'll explain). The Christmas shot was taken for a PowerPoint sales presentation to show an elegant way to use Fashion Beadz™. The vases were shot to be color altered to match each paint color in the Dazzling Metallics® line, I chose to have them painted in a midtone color to give myself the most pixel information possible.

SoSoft Fashion Sequins Ad - Task: Create magazine spread promoting Fashion Sequins class at the 2007 Creative Painting Convention. Use art and copy provided. Solution: Show photos of both teachers. Show make-and-take pieces students will be taught to create using Sequins Paint. Photograph shirt and purse so it's easy to see how cool the painting is. Let the whole ad have a clean, light, fun youthful feel. Result: Within 45 days, this event was fully booked, and the coordinator requested the addition of 20 extra spots.

JansenArt Magazine Spread - JansenArt provided the title, body copy, and paint board image. I used previous background images to maintain the JansenArt feel, and added photos of all the decorative painting teachers who would be helping with this exhibition class.

Assorted Packaging Designs - Just a few layout designs for packaging paint and scrapbooking products. The Paper Piecing Template is all my design from the packaging design and layout to the template within. The paint and beadz packages use some existing art, and photography, and some commissioned art in the design layouts.

2003 FMI Catalog Design - These are two spreads from a 144 page Frances Meyer catalog I designed. Each section has its own divider spread with a table of contents, each product information box, and 'glamour shot' is in the same location on each spread, and each section has a color coded bleed tab for consumer convenience. The layout is designed to be clean, and seemingly simple.