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“Schwab Firebird” AR Experience for the Charles Schwab Challenge
Charles Schwab has one of the coolest trophies on the PGA Tour. Sam Burns, the winner of the 2022 Charles Schwab Challenge, earned $1,512,000 of an $8.4 million purse, his name on the Leonard Trophy, and a handsome red tartan jacket, but he also received the keys to a custom rebuilt 1979 Firebird Trans-Am.
Groove Jones worked with the Charles Schwab R&D team, Non-traditional activations team, Media Team, Sponsorships Team, and their agency Episode Four to bring an AR experience that highlights the technical and custom upgrades on the Schwab Firebird.
