Dan Ferguson

Yes, it looks like a 3D billboard, but it is a forced perspective illusion that we created for Spirit Halloween, and it appeared in Times Square this Halloween season. The Groove Jones team was asked to create this eye-catching OOH experience that features Jack the Reaper as he smashes through this oversized digital billboard in New York’s Times Square and reaches out to grab onlookers below. The animation begins with the Spirit Halloween logo and URL callout. Then all of a sudden, a powerful force begins to punch the billboard as if it wants to break out.

• 3D Animation
• 3D Modeling
• Animation
• Art Direction
• Blender
• Character Design
• Advertising
• Point of Purchase