Dan Ferguson

Callaway Golf used A.I. (Artificial Intelligence) and Machine Learning to create the new MAVRIK line of drivers, fairway woods, hybrids and irons. This tech influenced approach to a clubhead design and prototyping inspired the marketing team to tap into the power of AR (Augmented Reality) to demonstrate the new features and designs of the MAVRIK line.

• 3D Animation
• Art Direction
• CGI
• Blender
• Content Strategy
• Creative Direction
• Experience Design
• VR/AR