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Alton
This collection for LensCrafters was designed for a niche market they find themselves missing in their stores–20-something individuals shopping in the Athleisure lifestyle trend. Both opthalmic and sun styles were developed and presented. Branding was developed from initial inspiration, editorial styles were designed and sampled with Luxxotica, a commercial eyewear collection and an additional season preview for Alton were all created. Alton was a top finalist with LensCrafters to be developed and sold at every LensCrafters throughout the US and parts of Canada.
